Silver Award / by LICO Design

Novacolor Brand Store

Company Name:

LICO Design

Project Designers:

Eric Chon

Project Location:


Based on the understanding and analysis ofNovacolor’brand concept and the space of building materials industry, we decideto create an exploration and dialogue space for Novacolor to "enable thebrand directly talk to customers". The interior architectural designmainly solves three problems: first, the starting point and ending point of thedesign always focus on the brand concept of Novacolor ; second, the designlanguage and elements centers closely on the product features; third, the selection and composition of functions should achieve the goal that"product is space, space is product".

The metabolism movement represents using the core structure of the building as the load-bearing device, the architects of the Metabolism movement developed diverse ways to explore the land and space. Architect Kao, the designer of the Taipei Fine Arts Museum, is one of the key figures of the Taiwanese Metabolism movement.

Combine the technique that the museum's original designer represents and our creative designing thoughts, through stacking multiple cantilever structures, we created the space for the shop. The movable display cantilever structure further provides spatial flexibility that allows visitors to see the ordinary gift shop in a new way.

When people spin the cantilever structure into different directions, it extends outward and a totally different space appears. It is another large-scale artwork that spontaneously and playfully lays out into the Taipei Fine Arts Museum lobby.